Aditya Birla vs Big Bazar

Aditya brila sell more(prenominal)- ecumenic view The Groups foray into the retail sector began in December 2006 when it acquired Trinethra, the chain of introduces based in south India. May 2007 power saw Aditya Birla sell bound (ABRL) fix their suffer differentiate of stores c al ied More. ABRLs wad is to consisdecadetly lead the Indian consumer complete and differentiated hook experiences and be amongst Indias round top retailers sequence delivering superior re bring outs to all stakeholders shortly, there ar everyplace 575 supermarkets and 12 hypermarkets.All the supermarkets atomic number 18 defected More. and the hypermarkets ar branded More Megastore. The company has everywhere 11,000 employees and has a pan-India figurehead. More. supermarkets argon neighbourhood stores with the core hypnotism of passing gameing value, restroom and trust to the customers and averaging 2,500 sq ft argona. The hypermarkets atomic number 18 self-service superstores of fering value and feed in aliment and non- sustenance harvests and serve at a single location.Hypermarkets are set in large catchment areas and encourage mass consumption with fire prices and substantial depth of assortment with an average store size of 55,000 sq ft obtain area. n May 2009 Aditya Birla Retail introduced a value proposition for its supermarkets and encapsulated it into a promise of giving its customers Hamesha Extra which has resonated with the consumer. Hamesha Extra is the core essence of More. It means customers leave al unrivalled ceaselessly feel that they arrive got something extra while shopping at More.Within a short span of less than tether twelvemonths, More. has more than mavin million members as part of its loyalty programme. More. has withal launched a huge commence of private guesss in food and mart, staples and tog which have already obtained a significant share of category as good as salience with the consumer. Aditya Birla Retail wa s presented the Retail Best Employer of the Year select at the Reid and Taylor Awards for Retail Excellence, by the global jury of the Asia Retail relation 2009 and again in 2011. In the same forum, ABRLs CEO, Mr.Thomas Varghese was awarded the Prestigious Retail depiction Award by the global jury of the Asia Retail Congress 2011. Aditya Birla Retail Limited was as well as awarded the Reid & Taylor Award for Retail Excellence by the global jury of Asia Retail Congress 2010 for the best marketing campaign of the year Launch of Hamesha Extra. It was overly presented the Golden Star Award 2009-2010 for the most prise Retailer of the year ( victuals & Grocery) for excellence in regimen, Hospitality, Service and Retailing. In parade 2011, the 10th Indira Award for Marketing Excellence was awarded to Aditya Birla Retail Limited CEO, Mr.Thomas Varghese for his salient contribution to brand building. Aditya Birla Retail Limitedis the retail arm ofAditya Birla Group, $40 billion cor poration. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently,Aditya Birla Retail Ltd. expanded its presence crosswise the country under the brand more. with 2 formatsSupermarket & Hypermarket. Supermarket more. Conveniently located in neighbourhoods,more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers.The product offerings include a coarse campaign of fresh fruits & vegetables, groceries, personal care, photographic plate care, general swop and a basic range of apparels. Currently, there are over 483more. supermarkets across the country. Hypermarket more. MEGASTORE is a one-stop shopping end point for the completed family. as well as a large range of products across fruits & vegetables, groceries, FMCG products,more. MEGASTORE as well as has a si new-sprung(prenominal)y emphasis on general merchandise, apparels & CDIT. Currently, fourteen hypermarkets opera te under the brandmore.MEGASTOREin Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Bull Temple Road & 4th pig out Jayangar in Bengaluru, Mumbai, Saroor Nagar & Kukatpally in Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik Clubmore. our loyalty program, currently has a strong membership base of 3 million members. Aditya Birla Retail Limitedcurrently has employee strength of around 9,000 people. Key functions are headed by professionals with gigantic retail experience in India and globally. Quality & Value by own labels Aditya Birla Retail Ltdprovides customers a childlike choice of products under itsown labels.The impersonal is to provide quality products at attractive price points to customers. Since quality of the products is of meridian importance, stringent quality norms have been set and are adhereed. All manufacturing partners are the best in their class. Own label Food commemorates more. , Feasters, Kitchens Promise, and Best of India shoes & Per sonal care brands more. , Enriche, 110%, Pestex, Paradise, and Germex Super markets Glance- With a vision to be among the lead retail players in India,Aditya Birla Retaillaunched its first supermarket,more. n May, 2007. Since its launch, themore. has had an aggressive roll out, reaching a total count of over 483 stores across India to twenty-four hour period. more. is your neighborhood supermarket which takes care of your usual mansion needs. Spread across a wide range of products of food and non food items, ranging from basic necessities such(prenominal)(prenominal) as, fruits and vegetables, staples, personal care, home care, household care products, general merchandise, and d conveyy products,more. provides a one stop solution for your grocery shopping needs.Also in store are essentials such as, innerwear, kids essentials, etc. With a range of over 4,000 products, we are able to fulfill your daily shopping needs all under one roof, at a convenient location close to you. Themor e. promises a world class shopping experience, with a modern store layout, casual to shop with friendly staff at hand to provide assistance, electronic billing facilities and a colorful ambience. Atmore. we offer branded food and grocery products sourced from the leading brands from all over India, along with private label brands from our own ortfolio available in a broad selection for you, evermore giving you the best possible value for your money. Product & services- Atmore. we are committed to deliver quality and value to our customers and have a range of private label brands as well as commercially branded products, offering 100% satisfaction on the quality of the products and services offered. more. hosts a range of private label brands across various categories that follow stringent quality norms, and are available in attractive prices and packaging.Our commuting premium products give you the opportunity to enjoy these superior brands at competitive prices. We offer a wid e choice of over 4000 products, ranging from fresh food to beverages, grocery to household care products. Our assortment covers everything, from day-to-day essentials to traditional favorites, from delicious treats, to reasoned alternatives To ensure the freshest supply of fruits and vegetables for you, we have built direct linkages with the developers for daily supplies of farm fresh produce.Our stores are built with a modern and comfortable ambience, air conditioned and with speedy automated cashiering to help you shop better. We also have friendly in-store policies on exchange and returns that help you shop with ease and comfort. Furthermore, to seduce your shopping experience more rewarding with us, we atmore. offer a membership programClubmore. which reinforces our commitment to consistently add value to your shopping experience, and also to thank you for choosing to be a part ofmore.. As aClubmore. member, you are entitled to special benefits, besides the regular offers and promotions atmore..Clubmore. members will also have the benefit of receiving exclusive SMS alerts for special offers on our products and services. CurrentlyClubmore. has 3 million members enrolled for its loyalty program. Please refer to the table beneath for the product categories available in our stores * Bakery* * Beauty Concepts* * Beverages * Basic Apparels * stonecutter & Cookware * Fruits & Vegetables * Frozen & Dairy Products * FMCG Products * Grocery * popular Merchandise * post Care Products * Home needfully & Home Upkeep * Home decor Products *Mobile Store* * Personal Care & Cosmetics * Processed Food * pharmaceutics* * Ready to Cook/Prepared Food * Small sporty Appliances* * Staples * stationery * Womens Accessories draw outs and promotions- tmore. , we have adopted a competitive pricing form _or_ system of government ensuring that you receive the best possible value. We retail a wide range of products below MRP. We also have a wide selection of products on attractive offers and promotions that help you getmore. from your shopping.You can expect to be agreeably surprised at every visit to our store with attractive promotions such as Buy and Get Free , discounts and special offers. From cadence to time, we also run festival promotions that help you shop for special and festive occasions. We also promote traditional favorites and local specialties during festivals to produce your shopping experience convenient. At any given point in time, you will find a wide range of products on promotion which we offer to enable you to give way the most of your shopping, help you try new products and get you better deals.We also run celebratory promotions that give you an opportunity to win attractive prizes such as cars, twain wheelers, holiday packages, fall in hampers and much more. Hypermarkets- Glance- With the launch ofmore. MEGASTORE a hypermarket, in March 2008,Aditya Birla Retail Ltd. expanded its footprint in large format retailing, whi ch features both food and non-food products. Hypermarkets are what can be described as a complete destination shopping area, where one can enjoy a day out with the spotless family because of a simple fact that hypermarket consists of variety of options under just one roof.The issuance is a very large retail facility which carries an enormous range of products like grocery, fruits & vegetables, general merchandise, electronics, computers, mobile phones, apparel, footwear sports and FMCG products, with national, foreign and house brands all under a single roof. Currently, fourteen hypermarkets operate under the brandmore. MEGASTOREin Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Bull Temple Road & 4th freeze out Jayangar in Bengaluru, Mumbai, Saroor Nagar & Kukatpally in Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik.Products & services- Shopping was neer more interesting and easy Now no more shop hopping from one shop to another, just to get your weekly s hopping done, shopping for your various requirements are easily available at just one stop atmore. MEGASTORE Products Covering large and spacious area,more. MEGASTOREoffers you a wide range of products spanning across grocery, fruits & vegetables, general merchandise, electronic products, computers & accessories, mobile phones & accessories, apparels, footwear, sports and FMCG products and more at amazing prices and offers.Please refer to the table below for the product categories available in our stores * Apparels Men/ Women * Audio & characterisation (A & V) * Bakery * Beverages * Books and Audio & Video Products * electronic computer & Accessories * Do it yourself & Auto Accessories * Electronics * FMCG Products * Footwear * Frozen & Dairy Products * Fruits & Vegetables * Furniture * General Merchandise * Home Care Products * Home Decor Products * Home Needs & Home Upkeep * Infant & Childrens Apparels * Information Technology Products * Large White Appliances * Luggage * Mobil e Phone & Accessories * Personal Care & Cosmetics * Processed Food * Ready to Cook/Prepared Food * Small White Appliances * unobjectionable Goods * Staples * Stationery * Sun Glasses & Fine Jewellery * Two Wheelers * Toys run For your additional benefit, Consumer Finance on electronics products such as Audio & Video and Large White Appliance are available atmore. MEGASTORE hail-fellow Return & qualify Policy * Hassle free Return & convince policy atmore. MEGASTORE * In case you change your mind, we atmore. MEGASTOREwould be pleased to exchange the same for you no questions asked, as long as it is in its original packaging and accompanied by its invoice. In case, an exchange is not required, you will be issued a gift card fitting to the billed value, which can be utilized within the store as per your convenience. Cant decide on the right gift? Run out of time? Let your friends and family get exactly what they want Pick the perfect gift with more. MEGASTOREGift Card smart, pra ctical, and truly appreciated. Our gift cards are perpetually the perfect gift which can be used at themore. MEGASTOREby the recipient to purchase any gift of his/her choice any time. Offer and promotions- Our destination hypermarket caters to your monthly, weekly and special occasion-based shopping requirements. more.MEGASTOREis a one-stop shopping destination for your entire family, where we offer you a top-notch experience by giving you a wide spectrum of products, while making shopping affordable for you and your family. more. MEGASTORE repulses to bring international standards and operations on par with the rest of the global retailers, along with followers the best quality norms for our private labels as well as for our manufacturers and partners which withal abide by the same rule. Weekend getaway destination for the entire family Whether its shopping for your daily / weekly household needs, checking out the in vogue(p) in technology, trying out the bakery for freshly bak ed goodies, or barely relaxing at thecafe more. with your friends and family,more. MEGASTOREhas it all.From our wide array of new gadgets and latest fashion offered by our private label brand, as well as national & international brands,more. MEGASTOREoffers you an extensive selection to choose from. Our goal atmore. MEGASTOREis to ensure that you get an exceptional value for money, with great savings from our everyday low prices, and offers with megabuy, and our private labels promotional offers frommaha. saver, freya, essentials, pebble rockandbig feet there are always plenty of reasons to have a good time atmore. MEGASTORE http//www. morestore. com/index. hypertext mark-up language long bazar- high-risk bazaris a chain ofhypermarketin India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India coat around 16 million sq. ft. of retail space. bear-sized fair is designed as an agglomeration of fairs or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and recreation sections. banging fair is part oftime to come Group, which also owns theCentral Hypermarket,Brand Factory,Pantaloons, eZONE, HomeTown, futurebazaar. com, KBs Fair Price to name a few and is owned through with(predicate) a wholly owned subsidiary ofPantaloon Retail IndiaLimited. History- Big bazar was launched in September, 2001 with the opening of its first four stores inCalcutta,Indore,BangaloreandHyderabadin 22 long time. Within a span of ten years, there are now 161 Big Bazaar stores in 90 cities and towns across India. By September 2012 BIG BAZAAR will have two more stores in North east namely SILCHAR and JORHAT in Assam.Big Bazaar was started byKishore Biyani, the Group CEO and Managing Director ofPantaloon Retail India. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and gener al merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was fromSaravana Stores, a local store inT. Nagar,Chennai The stores are customized to provide the feel of mandis and melas2while offering the modern retail features like Quality, selection and Convenience.As the modern Indian familys favorite retail store, Big Bazaar is popularly known as the IndianWalmart. On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come up a new logo with a new tag line Naye India Ka Bazaar, replacing the earlier one Isse Sasta Aur Accha Kahin Nahin. 3 schema- 3-C Theory According toKishore Biyanis 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creat ing value to the agricultural products across the country. 4Big Bazaar has divided India into 3 segments India one Consuming class which includes upper pump and lower middle class (14% of Indias population).India two Serving class which includes people like drivers, household helps, office peons, liftmen, washermen, etc. (55% of Indias population) and India three Struggling class (remaining 31% of Indias population). fleck Big Bazaar is targeted at the population across India one and India two segments, Aadhaar Wholesale is aimed at reaching the population in India three segment. With this,Future Groupemerged as a retail destination for consumers across all classes in the Indian society. Operations- Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.Food Bazaar, a supermarket format was incorpo rated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 consecutive feet (4,600m2) of retail space. enchantment the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet (7,000m2) and 160,000 square feet (15,000m2), Big Bazaar Express stores in smaller towns criterion around 30,000 square feet (2,800m2). Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products. 5 Innovations- Wednesday bazaar- Big Bazaar introduced the Wednesday Bazaar thought and promoted it as Hafte Ka Sabse Sasta Din.It was in the first place to draw customers to the stores on Wednesdays, when least number of customers are observed. According to the chain, the aim of the concept is to give home makers the power to save the most and level the stores in the city don a fresh look to make cus tomers feel that it is their day. 6 Sabse sasta din- With a desire to achieve gross sales of Rs 26 Crore in a one single day, Big Bazaar introduced the concept of Sabse Sasta Din. The idea was to simply create a day in a year that truly belonged to Big Bazaar. This was launched on January 26, 2006 and the burden was exceptional that police had to come in to control the mammoth crowd.The concept was such a huge hit that the offer was increased from one day to three days in 2009 (24 to 26 Jan) and to five days in 2011 (22-26 Jan). Maha bachat- Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days periodical campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar catering to the entire needs of a consumer. On February 12, 2009 Big Bazaar launched The Great Exchange Offer, through with the custom ers can exchange their old goods in for Big Bazaar coupons. Later, consumers can redeem these coupons for brand new goods across the nation.