Reputation and Corporate Image: Athletes’ Loyalty and Satisfaction Towards Majlis Sukan Negara

Thesis Proposal Reputation and Corporate Image: Athletes homage and bliss towards Majlis Sukan Negara, Malaysia Chapter 1 1. Introduction In the past some(prenominal) years, part and news report of the fundamental law is sightly increasingly important non only to corporations, nevertheless also to sports institutions. The development in the number of athletes in Malaysia has resulted in the industry go relatively very competitive. Thus, the substitution class and account of the institution is befitting increasingly important to manage the industrys temperament boost sports as a vehicle to generate wellness intellectual and condition local and global athletes. This in device bottomland economic aid to bolster the status of high-income countries. This situation calls for Majlis Sukan Negara (MSN) to focalize on establishing a strong corporate externalise by improving athletes expiation and loyalty to the institution. After few decades of MSNs e stablishment, there be no comprehensive empirical see on the image and theme on MSN, while it is a necessity in giving medicational management. MSNs identity flock designed and true by the management. Image of any organization usually starts from the identity of the organization. However, the image can vary fit to organizational modality and time to time.

Identity variegates can make out an image change, but change the image will not necessarily lead to the identity of an image change because change can occur due to other factors such as issues or crisis management, damaged goods, defects in the quality of service and so on. The image portrayed b! y institution plays a vituperative habit in shaping the attitude of the public towards the institutions (Yavas and Shemwell, 1996; Landrum et al., 1998). Therefore, this paper contains the prerequisite to develop a study to help MSN key gaps reputation among stakeholders and further develop planning to enhance the reputation MSN to align with other sports institution in Asia, in particular...If you insufficiency to conk out a full essay, order it on our website: OrderCustomPaper.com

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