Measurement scales

Marketing ResearchUniversity of Phoenix?IntroductionA poorly designed questionnaire whitethorn not take in the results the firm or organization is looking for. There atomic number 18 four categories in which numbers atomic number 18 generally grouped. In increasing order of sophistication, they atomic number 18 (1) nominal numbers, (2) ordinal numbers, (3) intervally scaly numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they tin be used effectively in the design of a survey questionnaire. qualitative DataData that shtup be categorized into unmatchable of several non-numerical categories is qualitative. You argon recording some quality that the schooling possesses. Care needs to be taken to avoid naming numbers to the categories then computing with them. This flake of entropy is any nominal or ordinal. NominalThe number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a usance may es tablish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to pass judgment an item possessing one characteristic from an item possessing a transparent characteristic. Nominal entropy is a eccentric person of categorical data in which objects do not have a subjective, meaty order. You provoke aim but not order or measure nominal data. Only calculations based on the frequencies of occurrent are valid.

Nominal scales have no numeric properties. Qualitative information is obtained from a nominal scale. This mea ns objects are classified advertizement by! name only. Counting is the only operation that can be performed on a nominal scale. Examples of nominal questions that may be used are: state of residence; sexual practice; or hair color: blonde, brown, red, black. OrdinalOrdinal data is a type of categorical data in which objects have a congenital and meaningful order but no magnitude. You can keep down and order, but not measure, ordinal data. Calculations... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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