Fmcg Sector Analysis

St rategic Management dissolute mournful Consumer Goods: vault of heaven portray SECTION-F | GROUP-12 7/24/2011 Strategic Management A protrusion Report on Part-A: heavens abstract Of The prodigal paltry Consumer Goods Sector Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ............ application Category & Products ... Key Players in India SWOT compendium.. PEST digest ... Porters Five Forces Analysis Growth Prospects ... Advantages to the area Market opportunities ..... Company Prospects ... Conclusion address ... 4 5 7 8 9 10 13 13 14 15 18 19 3|FMCG Sector Sector overview Products which have a debauched turnover, and relatively menialer-ranking cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a ye ar.

Examples of FMCG in general accommodate a wide range of frequently purchased consumer products such(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as opposite non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG whitethorn as well as include pharmaceuticals, consumer electronics, packaged forage products, soft drinks, tissue paper, and coffee tree bars. India?s FMCG sector is the fourth largest sector in the providence and creates employment for more than than three million people in downstream activities. Its brain constituents are Household conte! nd, Personal Care and Food & Beverages. The nitty-gritty FMCG market is in excess of Rs. 85,000 Crores. It is before long suppuration at double digit growth rate and is pass judgment to maintain a high growth rate. FMCG Industry is characterized by a well established distribution network, low perceptivity levels, low operating cost, lower per capita consumption and thick competition...If you emergency to get a full essay, order it on our website: OrderCustomPaper.com

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