Vietnam Airlines - create a communication campaign in the UK

1. Marketing dialogue overview1.1. Marketing intercourses conceptAccording to Fill (1995), intercourse brings to potentiality customer information that companies want to offer; approximate to sum up the customers in the exchange kind entering; cue and progress to image to describe the products and services. In the 4Ps model of McCarthy, Kotler added 2 Ps that ar political power and public eyeshot formation. In 4Ps, the promotion is cardinalness of important element as good as a part play the communication to the sales pitch lay down market. This was called promotional mix which includes four components. These are advertising, gross sales promotion, public semblances and personal selling. Figure 1: The relationship of the promotions mix to marketing strategySource: Chris Fill (1995)Advertising is a method acting that uses to persuade the target costumers. Companies can use mass media to answer their advertising. exchange promotion includes many technologies to prov ide the added value to customers. These activities force to sum up the sales of companies and collect information from their customers. personal selling is the engineering use the method exhibit to face to communicate with unmarried customers. This task can be undertaken by individual or group of marketing employees to introduce their companies, persuade, inform, and actuate customers. Public relation is one of important activities in the public presentation of companies.

The mission of this bodily process is analysis the trends, predicting the demand in the future to help companies attain new strategy for th eir business. 1.2. The manipulation of mark! eting communicationMarketing communication has one important role that builds and secures the military posture of companies in the mind of customers. Moreover, in the marketing communication, there is one part with Public blood (PR) role. It is in charge with the high credibility and relatively pitiful cost for companies. This part sound performs the role of marketing communication especially companies can carry out the purpose with... If you want to get a full essay, coiffe it on our website: OrderCustomPaper.com

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