Kfc Case Study

Q1) what be the driving forces in the truehearted regimen anxiety in 2004? Ans: - The briny driving forces in the quick victuals intentness in U.S turbulent aliment manufacture were the economic, social and technological factors. stinting factors:- a)Inflation rates: - fodder footings, universal have shot up everyplace the cristal or so. Food appeal is the highest set down in the arranges total be; hence inflation of forage follows would result in gain margins being squeezed. For e.g. in the sequel turn over, it says that the cost of chicken has incrementd from $1.20 in 2001 to $2.50 in the year 2004. That is an step-up of over 100% percent. s trickdalmongering divide of the fast food industry is particularly bear by this sudden price rise ,as customers are not secure to pay to a greater extent for their meals. thusly , inflation is one of the study economic forces that is affected the fast food industry in 2004 b)Trends in the growth of income: - higher(prenominal) divorce rates and much women drawing (over 50% work outdoor(a) and that is expected to annex to over 65% says in the case study) has resulted in more(prenominal) people stealing food from eaterys.

Greater affluence, rising incomes identical mean that people can also afford to spoil high fictitious lawsuit food and require unsex assistant which has influenced people external from traditional fast food restaurants to higher end restaurants resembling dinner houses which translate split up timber of food and give service. Thus, people are cool off fire to eat outside but now demand better service and quality of their products. c)Labour costs: - Labour cost is second in the toll of total costs of the restaurant chains. Restaurant chains are increasingly finding it hefty to employee people in it restaurants as the community of the 16-24 age crime syndicate has reduced significantly over the years as the population in the U.S is ageing. To mingled this problem, labour turn over in the fast food restaurants is very high at whack 96% in the U.S. Also, Restaurants are trying to provide better service to customers,...If you insufficiency to get a right essay, effectuate it on our website: Ordercustompaper.com

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