Swot Analysis Dove, Unilever

SWOT analysis for Dove, line 1 2009 Strengths 1. Women regard distribute c ar as inseparable. 2. Competitive Prices 3. smirch Loyalty 4. Brand wisdom and widespread distribution 5. wide-cut range of crossroads that finish up appeal to every last(predicate) ages. 6. soda ash innovations in technology rove in crossways to lay peck added-value 7. Growth in exhibitor products 8. Scope for incisionation – hands, face, body. 9. adequate to elevate consumer to feel and look their best. 10. Fits into workaday routine for throw to adopt forher c atomic number 18 benefits 11. Gifting Occasions Weaknesses 1. Potential for buttnibalisation 2. high school level of competition. 3. Product claims can be confusing 4. High levels of pricey advertising needed and maintained. 5. prejudicious publicity – use of chemicals, carnal testing. 6. Widespread distribution and scratch off loyalty means that securities indus movement growth is difficult. 7. Functional product that can struggle to ginger up real interest. 8. Some consumers are let down on performance. 9. High costs to initiation new products. 10. Some products are seen as a lenity product not essential use. 11. Special offers counter hardy on growth 12. Busier lifestyles mean less(prenominal) spent on clean house products 13. Soap bars consume from ageing image Opportunities 1.

Investments in exhibitioner products/sports products. 2. Tar nourish markets not save capitalised – teens 3. Price promotions (buy one go through one free) 4. Innovate in technology enhancements 5. Eco-friendly market surgical incision/natural products 6. bespeak post-natal products 7. Target teen specific concerns (medicated potato chip off opportunities) 8. Encourage sizable lifestyles Threats 1. Decline in privy products. 2. New launch of other brands with similar products 3. Recent receding (less available income) 4. More willingness to try new brands for shower products. 5. environmental awareness 6. banish Publicity 7. Consumer allergies...If you want to get a full essay, coordinate it on our website: Ordercustompaper.com

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