Marketing

Marketing Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage grocery store, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already modify into these markets, allowing them to have further significant market shares and offset either losses incurred due to fluctuations in the market (Cola Wars, 1991). Consumer buy power also represents a key threat in the industry.

The rivalry between Pepsi and Coke has produce a actually slow moving industry in which management mustiness continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Furthermore, consumers can easily switch to other beverages with miniature cost or consequence (Cola Wars, 1991). 2. BOSTON CCONSULTING assembly MATRIX In accordance with the BCG matrix, I would recommend the future(a) strategies for Coca-cola products in each category: Dog Strategy: either invest to earn ...If you want to get a rise essay, order it on our website: Ordercustompaper.com

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