Bud Light Target Market Description

Bud Light gob win Market Ana Carolina Rodrigues Bezerra 5/4/2011  fool MARKET DESCRIPTION bud LIGHT, the sure sign of a well-be move overd time. Here we go! A ccording to Anhe uptaker-Busch/A-B (http://www.anheuser-busch.com/), Bud Light is sell wholly over the world, which representation that the company must articulate divers(prenominal) securities industrying mixes to achieve its goals inwardly each target market, in work out of the fact that each share of the world has its cultural differences (including language) and particularities. Because I live in the U.S., I decided to analyze the American market, more specifically the market formed by well-nigh of the westward and Southwest states that circumvent California, where I currently reside.

SEGMENTING DIMENSIONS Behavioral contend: several(prenominal) economic (economy of purchase); physiological (liquid wants and drive); psychological (curiosity; imitation; self-expression and relaxing); Benefits test: desire (for acceptance; linkup; status; leisure; chromosomal mutation; self-satisfaction; identification; course credit; sociability; and maneuver); freedom (from breed; sadness; loss; perplexity; and pressure) Thoughts: Favorable attitude towards the product, which is considered to be sold at a reasonable price; to mystify a subtle and pleasurable taste; and to convey the enrol of speech of a fun time Rate of use: 2 4 generation a week, especially on weekends buy relationship: haughty and ongoing Brand familiarity: taste sensation form of shopping: wash room Type of problem declaration: routinized receipt Information needed: low Geographic component part of the world, nation: USA Region in country: some of the West and Southwest states (California, Nevada, Arizona, Oregon) sizing of urban center: no city Demographic Income: $30,000 - $39,000 Sex: 60% male, 40% womanish be on: 21 - 30 Family cover: no size Family biography cycle: young single Occupation: skillful; clerical sales; students Education: some college; college graduate Ethnicity: innate American, White, multiracial Social class: lower- essence, middle and...If you want to get a full essay, order it on our website: Ordercustompaper.com

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